9.34.010 - Purpose
This Chapter provides standards for on-site and off-site signs to safeguard life, health, property, safety,
and public welfare, while encouraging creativity, variety and compatibility, and enhancement of the
City's image. The provisions of this Chapter are intended to:
- Encourage creative and well-designed signs that contribute in a positive way to the City's visual
environment, express local character, and help develop a distinctive image for the City.
Predictable and mediocre signs are discouraged.
- Encourage signs that are responsive to the aesthetics and character of their particular location,
adjacent buildings and uses, and the surrounding neighborhood. Signs should be compatible and
integrated with the building's architectural design and with other signs on the property.
- Recognize that signs are a necessary form of communication, and provide flexibility within the
sign review/approval process to allow for unique circumstances and creativity.
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